For photographers, it seems we can draw a clear line in how we approach AI. On the "Creative/Art" side, either stay away (totally fine response), or use it for prompts as a way to enhance your own, unique human work. But be clear on whether you are a human, AI, or hybrid artist. Don't fucking lie. On the commercial side--meaning, how do I pay the rent? -- follow the golden rule: the client has the gold, you follow their rule. If AI gets you what the client wants, embrace it like a child hugs their teddy bear.
Actually the creative process, also with AI, requires time and efforts and countless failures. I personally don’t mind if an image is entirely generated with AI and I don’t mind knowing if an artist is a photographer, a “prompter” or an hybrid. What I wonder is more about the work of photographers which is now the database used by AI to build the images. Will I be happy if my shots will be used by a machine to mix up the ingredients and produce something new?
Man, I love AI and how fast it evolves. I have incredible philosophical conversations with ChatGPT, i find it amusing how clumsy some image generators are when trying to replicate a given style as you say.
These technologies could be dangerous but I try to use them creatively and see the positive outcomes they can provide.
Yes, that’s so true. This thing is amazing with a huge potential as well as a huge risk of misuse. It’s the same old story about mankind: it’s not the tool, it’s how it’s used to define if it’s good or bad.
Thank you very much, Tristan! I also tend to use it only to "discuss" or preview what I have in mind. It's extremely helpful to decide if I'm going in the direction I want to go or if I need to change something. However, in the last days, I've been playing with it to create something completely invented (you may have seen this note https://substack.com/@matteofranchi/note/c-41446719?utm_source=notes-share-action&r=2eeogd), which is also a path I'm liking at the moment. That said, I'm still convinced this cannot replace the beauty of human contact, of working in team with models, make up artists and so on. Meeting in person feels electric, you can perceive the vibe of creativity flowing.
For photographers, it seems we can draw a clear line in how we approach AI. On the "Creative/Art" side, either stay away (totally fine response), or use it for prompts as a way to enhance your own, unique human work. But be clear on whether you are a human, AI, or hybrid artist. Don't fucking lie. On the commercial side--meaning, how do I pay the rent? -- follow the golden rule: the client has the gold, you follow their rule. If AI gets you what the client wants, embrace it like a child hugs their teddy bear.
Actually the creative process, also with AI, requires time and efforts and countless failures. I personally don’t mind if an image is entirely generated with AI and I don’t mind knowing if an artist is a photographer, a “prompter” or an hybrid. What I wonder is more about the work of photographers which is now the database used by AI to build the images. Will I be happy if my shots will be used by a machine to mix up the ingredients and produce something new?
Man, I love AI and how fast it evolves. I have incredible philosophical conversations with ChatGPT, i find it amusing how clumsy some image generators are when trying to replicate a given style as you say.
These technologies could be dangerous but I try to use them creatively and see the positive outcomes they can provide.
Great article!!
Yes, that’s so true. This thing is amazing with a huge potential as well as a huge risk of misuse. It’s the same old story about mankind: it’s not the tool, it’s how it’s used to define if it’s good or bad.
Thank you very much, Tristan! I also tend to use it only to "discuss" or preview what I have in mind. It's extremely helpful to decide if I'm going in the direction I want to go or if I need to change something. However, in the last days, I've been playing with it to create something completely invented (you may have seen this note https://substack.com/@matteofranchi/note/c-41446719?utm_source=notes-share-action&r=2eeogd), which is also a path I'm liking at the moment. That said, I'm still convinced this cannot replace the beauty of human contact, of working in team with models, make up artists and so on. Meeting in person feels electric, you can perceive the vibe of creativity flowing.